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ETCH Jobs of the Week 9/8
Preventing your application from getting lost in the abyss
ETCH Jobs of the Week (JOTW) is a collaboration between ETCH, your home for EdTech news and information; and Tenzing, a recruiting firm that sources and vets talent for key hiring processes in EdTech. Subscribe to get this in your inbox every week:
Job seekers often ask me, “What else can I be doing besides just applying to jobs online?” This question is understandable, as simply submitting your resume into what feels like the digital abyss that is online applications can be disheartening. Think of an effective job search as a quiver of arrows; applying to jobs online is just one tactic. It’s often necessary, but it shouldn’t be your only shot.
While there are a lot of other arrows to add to your quiver (e.g., meetups, conferences, networking events, joining niche online communities like FOHE), today we’ll focus on implementing a cadence of LinkedIn outreach. Specifically, we’ll discuss how to target the 5 to 10 organizations that have caught your eye.
Here’s the Strategy:
Identify the Hiring Manager: When applying to a job, review the job description carefully to determine who the hiring manager might be, and note the actual Job Poster if revealed on LinkedIn.
Research the Company on LinkedIn: Scan for profiles of the hiring manager, the lead recruiter, and/or the head of HR. In smaller organizations, consider connecting with the head of operations or a founder - especially those displaying the “Hiring” frame on their profile.
Connect: Send personalized connection requests. For instance, “Hi [First Name], I’ve been a big fan of what y’all are doing with [XYZ], so much so that I decided to apply to the [Job Opening]. Would love to connect and learn more. Cheers, [Your Name].” Note: While I’m a big fan of “y’all;” I realize y’all might not be, so use your own voice!
Follow-Up: If they accept your connection request, send a follow up message and show you've done research on the company by saying something about what specifically you appreciate.
Experiment: You can also experiment with InMailing people and using LinkedIn’s new “Draft a message with AI” feature. However, use the AI-generated content as a starting point, and be sure to modify it into something that is truly your voice and interesting. Wishing them a happy birthday is not interesting! I also can’t wait for LinkedIn to release their AI-detection tool for inMail recipients ;-)
Is it worth the effort?
Absolutely. Sending an InMail to a recruiter or hiring manager, following up with a thoughtful message, or even an email, can substantially improve the likelihood of your application being reviewed (or given a second glance) by an actual human. For instance, I recently forwarded the InMail below to the recruiter responsible for a CFO search we were leading.
I’m also scheduling a call with a candidate after receiving their connection request and follow-up messages below:
So what are you waiting for? Go forth and connect, message, and InMail (but in your own voice please)!
Now, let’s get to the Jobs of the Week…
EdFocus: K-12 Education
Mission: To develop Amplify's M&A and strategic partnerships strategy, manage capital raising activities and investor relations.
Job Summary: The Corporate Development and Investor Relations Associate will report to the Associate Vice President of Corporate Development at Amplify. The role includes executing on M&A and strategic partnership opportunities, analyzing new market opportunities within the EdTech space, and managing investor relations. The candidate will work cross-functionally with teams across strategy, sales, product, operations, and finance. Basic qualifications include a Bachelor's Degree, 1-2 years of experience in M&A, due diligence, or capital raises, and experience in venture capital, investment banking, corporate development, private equity, or consulting.
Compensation: The gross salary range for the role is $90,000 - $110,000, with additional benefits such as a lucrative 401(k) plan, incentive stock options, competitive health and mental health insurance, life insurance, paid time off, parental leave, and access to development programs. This role is also eligible for an annual discretionary bonus.
Location: Hybrid in NYC
EdFocus: Higher Education
Mission: iMentor builds mentoring relationships that empower first-generation students to graduate high school, succeed in college and career, and achieve their ambitions.
Job Summary: iMentor is seeking a Director of Product Marketing to play a pivotal role in their tech-enabled program delivery and support. Reporting to the Vice President of Program Operations, this role involves gaining a deep understanding of program goals and stakeholders, designing and executing marketing campaigns within iMentor's custom technology platforms, and analyzing campaign performance for optimization. Collaboration with cross-functional teams and alignment with brand guidelines are key aspects, along with developing messaging strategies for digital and analog spaces. Qualifications include a bachelor's degree, 5+ years of product marketing experience (preferably in ed tech), strong analytical and project management skills, creativity, and proficiency in relevant software tools.
Compensation: Salary range for this role is $95,000-$105,000 in a addition to 100% employer funded medical and dental, 18 holidays, 6 sick days, 9 weeks of paid parental leave, 401K match up to 4%, commuter benefits, as well as wellness & professional development reimbursement
Mission: 3P Learning is a global leader in online learning for school-aged students. Their mission is to create a place where students, families and teachers can love learning.
Job Summary: As the B2C Marketing Manager, you'll be the guiding force behind a strategic, customer-centric marketing agenda, pioneering innovative B2C growth strategies. Your role involves overseeing regional marketing efforts, forming partnerships, and nurturing a talented marketing team. The ideal candidate brings over 3 years of B2C/DTC marketing experience in the US, team leadership skills, a keen eye for detail, a proven track record of driving revenue growth, a thirst for innovation, and strong collaboration abilities. While meeting these requirements is valuable, diversity of experience and perspectives is highly encouraged, emphasizing passion for the mission and individual contributions.
Compensation: Salary range for this role is $100,000-$125,000 in addition to 401(k), medical and dental insurance.
Mission: Learning A-Z is a literacy-focused PreK–6 education technology provider. Their products blend traditional teacher-led instruction with technology-enabled resources to make teaching more effective and efficient, practice more accessible and personalized, assessment more strategic and automated, and learning more informed and proactive.
Job Summary: The Senior Communications Manager at Learning A-Z, part of the Brand Marketing & Communications team, plays a vital role in building relationships internally and externally through strategic communications, PR, and social media. The position involves creating and implementing communication strategies, overseeing internal comms channels, managing public relations efforts, coordinating speaking engagements, and supervising the Social Media Coordinator. The ideal candidate has 7-10 years of communications, PR, and social media experience, excels in written communication across various mediums, possesses expert knowledge of AP Style, and demonstrates emotional intelligence and strategic thinking. Experience in K-12 education is a plus.
Compensation: Learning A-Z offers a variety of benefits including medical, dental and vision coverage, life and disability insurance, wellness resources, and family benefits, PTO, paid volunteer time, tuition reimbursement, 401(k) with employer match, and more.
Location: Remote (IL, NY, AZ, MA, TX, WA, CA)
EdFocus: Higher Education
Mission: ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard believes that education is a right, not a privilege, their mission is to empower students around the world to access the best education available.
Job Summary: ApplyBoard is seeking a Director, Partner Relations to lead the US Partner Relations team and expand the US market. This remote role (in select US states) involves managing Partner Relations Managers and Partner Client Managers, growing partnerships and market share, introducing new products and services, and collaborating on go-to-market strategies. The ideal candidate has 10+ years of experience, including 5+ years in sales (preferably in Edtech or enterprise SAAS), 3+ years in team management, and 2+ years in contract review and negotiation. They should excel in solutions selling, possess superb communication and leadership skills, and thrive in a collaborative, fast-paced environment. A strong network of existing university contacts is a plus.
Compensation: ApplyBoard offers generous compensation packages including performance bonuses, stock options, as well as Health, Dental, and Vision benefits, Family Assistance Programs, job training and professional development opportunities
EdFocus: Educational Resources
Mission: Dictionary.com is committed to eliminating anxiety with the English language through simple, expertly crafted definitions, the perfect synonyms, and rich narratives about the intersection of words and culture. Their mission is to deliver the best dictionary and thesaurus imaginable to the largest audience possible.
Job Summary: As a Senior Technical Project Manager, you will be responsible for managing complex technical projects, ensuring scope, schedule, and communication are well-coordinated. You'll mentor peers, advocate for PMO processes, and promote Agile best practices. Minimum qualifications include a bachelor's degree in engineering or a related field, 5+ years of relevant experience, proficiency in program management methodologies, and familiarity with tools like Jira. Preferred qualifications include PMP or Agile Scrum certification, experience with medium to large-scale website and mobile app projects, strong communication and partnership skills, and the ability to synthesize complex project data. Your responsibilities will involve managing project scope, coordinating portfolio activities, ensuring quality, bridging communication gaps between business and engineering teams, providing analysis and recommendations, and promoting collaboration within the team.
Compensation: The salary for this position is $84,000-$177,000. The position may also be eligible for an annual bonus and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off.
Location: Remote (travel required)
EdFocus: STEM, Elementary Education
Mission: Robo Wunderkind's vision is to help every child realize their potential by exposing them to STEM early on. With their modular robotics kits and an innovative curriculum that anchors STEM learning in the core subject areas, Robo Wunderkind creates an unmatched engagement of students.
Job Summary: This role involves generating leads, conducting outreach, participating in events, managing the CRM pipeline (Hubspot), and closing deals. The ideal candidate has a bachelor’s degree, 2 years of successful sales or business development experience, deep familiarity with the K-12 education sector, exceptional communication skills, problem-solving abilities, proficiency in CRM software, and a passion for education and technology. Additional experience in the education sector and a background in younger students' education is advantageous.
Compensation: This role offers a competitive salary, 25 days of paid vacation, paid sick days & holidays, Medical, dental and vision coverage, as well as 401(K)
Location: New York
EdFocus: Educational Products
Mission: Scholastic Corporation is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media.
Job Summary: This is an opportunity for an experienced Senior Software Development Engineer to oversee quality practices and processes for Agile teams. Responsibilities include analyzing business processes for automation solutions, writing and executing automated tests, improving automation processes, and conducting code reviews. Qualifications include being a motivated team player, strong communication skills, and a good understanding of web and mobile application interfaces. Preferred skills include 6+ years of Quality Engineer experience, front-end and back-end API testing, Agile environment familiarity, knowledge of Postman and JIRA, experience in EdTech, AWS understanding, and proficiency in various tools and technologies like REACT, Jenkins, CI/CD, and GitHub.
Compensation: This role offers an annual salary of $80,000.00 - $125,700.00 in addition to 401(k) Retirement Plan, Life Insurance, Tuition Reimbursement, 15% discount on Scholastic stock
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